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Aug 16, 2022

Old pizza chain logos then and now

I'm a sucker for ingenious marketing and branding. I especially appreciate the talent and effort it takes to create a good looking corporate logo that can withstand the test of time. 

That being said, many old pizza logos are permanently emblazoned deep in my memory banks. Here are some of my favorite old time pizza logos, along with their new versions.



 Shakey's Pizza

Classic Logo


Current Logo


Shakey's Pizza was my family's favorite pizza chain when I was a a boy.  Most of the old signs in front of the restaurants also read "& Ye public House" at the very bottom of the sign. 

The logo just had a classic feel to it, that just screamed good old fashioned pizza. While the newer logo doesn't exude the retro goodness that the old one does, it definitely does scream fun.

If you're a big fan of the old logo like I am, many of the Shakey's restaurants in the United States still utilize the old logo throughout the restaurants, and some even still use the classic signs out in front of the stores.  


Pizza Inn
 
There were slight tweaks through the years since 1958, but the company mascot 'JoJo' pretty much looked very similar to this throughout the company's history.


Early 2000s logo
Erm, I dunno what happened there


2017 redesign


Newest incarnation in 2022
Jojo has gotten quite the Glow Up!
 
Pizza Inn was a restaurant chain I remember seeing a lot when I was a kid. I always loved the old logo featuring an Italian cat hand tossing a pizza. 

That being said, if I could buy merchandise with JoJo's mug emblazoned upon it, I most certainly would.

The Pizza Inn Logo was devoid of any life for awhile, simply featuring a graphic that loosely resembled a person tossing a pizza. It was said that the older versions of Jojo had "Soul-less eyes" as my daughter so eloquently put it.  However, you can no longer say that these days!



Pizza Hut
Logo from waaaay before my time




The 1980s logo I came to love as a kid


I never cared for this logo very much. In my humble opinion, the logo above is a bit snazzier, albeit more vanilla, with a home desktop publishing vibe to it

I didn't believe the logo could get any worse until they came out with this one.


Current 2022 logo

As you can see, the logo has nearly come full circle with their new tag-line present, and I'm all for it!

Shortly after the logo redesign, Pizza Hut actually came out boasting that they were the "OG pizza brand" in the U.S. 

Now.. if they could just make pizza the 'OG way', I might dine there once again, breaking my decade long streak of avoiding them.




Little Caesars

1959 logo

1980s logo


Current logo

Little Caesars has made some minor tweaks to their mascot over the years, but all in all, they've stuck with a logo reminiscent to the original. If it ain't broke, don't fix it.. right?


Pizza! Pizza!
I love how their advertising and other graphics like this one, tend to have a retro styling and feel to them.



Domino's Pizza
1970s logo


Current logo


So while the logo hasn't radically changed, Domino's recently launched a advertising campaign adamantly stating that they were changing their name from 'Domino's Pizza', simply to 'Domino's'.

Basically, they want to be known for more than just pizza. My suggestion (take it for what it's worth) is that in business, you should stick with what you know, and not try to be something you're not. 

I've seen many a business nose dive because of over diversifying.

So that's it for now. There are many more pizza logos out there that have been totally re-tweaked over the years, so I very well may have to do another post like this one in the future to showcase them.